What is SMS Food Truck Marketing and how can it help your business?

What is SMS Food Truck Marketing and how can it help your business?

13 Jul, 2021

SMS marketing is the easiest way to reach your customers and keep them engaged.

This blog post will discuss how food truck owners can use SMS marketing for their business. First, let's go over the basics of what SMS marketing is and how it works. Essentially, it's sending text messages to customers from your company to promote an offer or service that you think they'd like. Some food truck owners are already doing this and they are seeing a dramatic increase in their business. But the really smart food truck owners who are making the most money, stick to what they're good at and still use this incredible strategy, but they let someone else do it for them. If you're a food truck owner, there's no time like the present to start using SMS marketing. As more and more people go mobile, they're looking for new experiences on their phones. So if your business is not meeting these needs, it will be left behind. Read on to learn how SMS can help grow your business and engage with new customers!

It's possible to send as many SMS messages as you want, but the trick is sending the right message at the right time. To do this effectively, I'll share some tips with you about getting started with your own marketing campaign.

1) Mobile phone numbers for recruitment.

If you're starting, the best way to get a list of mobile phone numbers would be from your own existing customers or friends. Try offering a discount if they will share their cell number with you.  For example, you could have your customers text "Food Truck" to your special number to join your VIP  List, or you could ask your customers to scan a bar code when they order so you can send them a special discount voucher.

2) It is Important to Get consent from recipients.

To make sure that every message gets read, get permission from your customers before sending messages to them. If they're interested in the content of the SMS, they'll likely say yes. If they're not interested, then you can ask them politely if you can contact them again at a later time.

4) Create an engaging introduction.

The first thing the recipient will see is the sender and subject line of your SMS. It would be a good idea to include a short introduction about why they're receiving this message from you, along with anything else that might interest them -- perhaps your special of the day or the location of your next event? But, of course, if you don't get their attention right away, most subscribers won't bother reading any further.


5) Include an attractive offer or discount voucher for some of your best menu items!

If you offer something free to the customer, but you still want to communicate useful information regarding your menu, then I suggest offering your customers a discount rather than something for free. Your customers should appreciate receiving a discount voucher from you because it will save them money in the long run, and you'll save time and effort getting more clients.

Please remember that SMS marketing is a powerful tool that can be used to increase your customer base and sales. However, it's important to keep in mind how much work goes into sending SMS messages, as well as the technical difficulties of getting them delivered on time. If all this sounds too difficult for you, then let us know! Our team of experts at My Expert Marketing is ready to do all of the heavy lifting for you by opening the floodgates that gets the 3X more return customers, help you stop losing the thousands of dollars each month you might not even know about, increase your weekly income, all while providing an unforgettable customer experience that gets them telling everyone they know that your food truck, is a must experience...  

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About the author

The most important theme of Robert's business: how do we get more customers through those doors? From restaurants and bars to digital advertising on Facebook or social media and now SMS- no matter what business it may be- there are many lessons learned by running multiple businesses. Robert started this business because he was tired of seeing people go to seminars about social media and walking away overwhelmed. They either try to do it all and can’t do any of it well, or never do anything because they don’t know where to start. Robert’s business model was to help companies take advantage of Facebook and other platforms and use them for more than just a social or customer service platform and actually make money with their efforts.